Take a strategic approach to incorporating social media into your PR and marketing plans...
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E Marketing Facebook
Facebook founder and CEO Mark Zuckerberg introduced Facebook Ads in November 2007, an ad system for businesses to connect with users and target advertising to the exact audiences they want. Through Facebook Ads, these users can now learn about new businesses, brands and products through the trusted referrals of their friends. Facebook Ads represent a completely new way of advertising online. For the last hundred years media has been pushed out to people, but now marketers are going to be a part of the conversation. And they’re going to do this by using the social graph in the same way our users do.
Facebook Ads launched with three parts:
- A way for businesses to build pages on Facebook to connect with their audiences;
- an ad system that facilitates the spread of brand messages virally through Facebook Social Ads™; and
- an interface to gather insights into people’s activity on Facebook that marketers care about.
- Reaching your target customer
- Deepening your relationships
- Controlling your budget
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